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November 3, 2020

A circular economy for nappies

Many of you know we have been working on our gCycle project for the last six years, the program that delivers compostable diapers, collects the used product, and then regenerates that waste into nutrient rich soil. Nappies to nature, not landfill.  

Today, our long awaited report for cities and governments was published by the Ellen Macarthur Foundation: A Circular Economy for Nappies. This means we can credibly talk with local authorities looking to reduce plastic waste in their areas, with all the testing, science, and experience to back us up.

Over the course of the project, the world has shifted and its publication couldn’t come at a better time.

We now have C40 Cities who have signed a “Declaration to Zero Waste” and are committed to reducing both landfill bound waste and the creation of solid waste.   This report offers a simple, manageable and measurable way to contribute to these targets.

In addition, the awareness of ocean plastic pollution is at an all time high and since diapers are one of the leading contributors, the report and its implementation can be catalytic in many island countries.

If you want to help bring gCycle to your area, then feel free to pass on this report to anyone in your local waste department or city council. 

If you have any questions, or would like to make introductions to folks in your networks, please email

All the best, 

Kim & Jason


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