Every 2 minutes a woman dies due to complications from pregnancy and childbirth. But 98% of these deaths could be prevented. That amazing bit of math is why we’re partnering with Every Mother Counts—a great non-profit organization dedicated to making pregnancy and childbirth safe for all mothers.
Our first step together: creating Gentle Giants gPants. The adorable African elephant pattern embodies the precious bond between mama and baby. And we donate 50% of the net proceeds from each pair to support this lifesaving cause. Shop now and enjoy the journey.
We can’t imagine walking 26 miles in labor to get emergency care—but that’s exactly what some mothers have to do. So we decided to walk for them in the 2015 Kilimanjaro Marathon. Along the way, a growing number of gMums got inspired, and joined the movement all over the world. Read more and you’ll be moved, too.
Our deep bond with Every Mother Counts was born in the early ‘90s in Tanzania—long before gDiapers was a gleam in anyone’s eye. Read the touching story here by our co-founder, Kim Graham-Nye.
Founder of EMC, Christy Turlington Burns, and g co-founder, Kim Graham-Nye
Jason Graham-Nye, co-founder of g, running for EMC
How gMums were inspired to get involved with g + EMC
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