gDiapers New Flushable Diaper, Now Available at Whole Foods Market

PORTLAND, Ore., Dec 6, 2005 – gDiapers, the makers of the new flushable diaper system of the same name, announced the availability of its new line of flushable diapers at Whole Foods Market in Northern California.  gDiapers provide an eco-friendly diapering solution that is good for babies, parents and the planet.

“Disposable diapers are the third largest contributor to landfills, according to the World Watch Institute and they’re only used by 5% of the population,” says Jason Graham-Nye, CEO, dad and co-founder, gDiapers. “There is clear consumer demand and an environmental need for a diapering choice that works better for babies, parents and the planet.”

A revolution in diaper technology, gDiapers can literally be flushed down the toilet, “putting human waste where it belongs, and turning waste into a resource” says Kim Graham-Nye, president, co-founder.

The National Sanitation Foundation (NSF) tested the ability of the gDiaper flushable diaper to pass through typical North American Household toilet fixtures.  Based on all six toilet fixtures, the gDiaper flushable pad met the Water Environment Research Foundation acceptance criteria.

Based upon a flushable diaper used and touted by thousands of Australian families since 1991, gDiapers are the first completely new diaper option available in the United States in more than 40 years. The diapers’ innovative design keeps babies dry and comfortable while offering significant environmental advantages over disposables. The design consists of a stylish, washable outer pant, (‘little g’) and a super absorbent pad, (‘the flushable.’)  gDiapers’ fashionable outer pants are available in a variety of fun and vibrant colors are made with soft, breathable fabrics that are gentle to babies’ skin.

“I struggled with my diaper choice, knowing the huge impact disposable diapers have on the environment,” says Leslie Carlson, a mom who lives in Portland, Oregon who tested gDiapers during its development phase.   “gDiapers offer a great new option.  The biggest hurdle is getting used to the flushing, then I learned to tear and swish, and it worked great " said Carlson.

The environmental advantages become easy to recognize when parents consider the impact disposable diapers currently have on our environment.  The EPA reports 50 million diapers going into landfill every day across America, and each one can take up to 500 years to biodegrade.  In addition, human waste in landfill may pose a health threat to our water supply as most landfills leak, according to the EPA.  Now, with the introduction of gDiapers, there is a third choice.   

Price and Availability
gDiapers are currently available at Whole Foods Market. The flushable diapers will be available in natural products retail stores  on the west coast in the coming weeks.

Small, Medium and Large gDiapers starter kits contain 2 washable pants, 10 flushables, 1 swishstick for suggested retail of $24.99.  gDiapers refills packs contain 40 small refills, or 32 Medium/Large refills for $14.49.


About gDiapers
In 2004, Jason and Kimberly Graham-Nye bought the worldwide rights (excluding Australia and New Zealand) to manufacture, distribute and market the flushable diaper design first introduced in Australia in 1991. They discovered the design after the birth of their son, Fynn, prompted them to find a diapering option that worked for their baby, for them and for the planet. Since buying the rights, they have moved from Australia to the United States where they have established the gDiapers headquarters.  They chose the United States for its market potential, considering it’s the country with the most disposable diaper users and Portland for its reputation for being an epicenter for sustainable and environmentally friendly businesses.  

For more information, visit http://www.gdiapers.com/