As I write this post, I am sitting on a plane en route to Kilimanjaro. I am catching my breath from the whirlwind of the last few weeks and find I’m pinching myself that this is actually happening. Every Mother Counts, g, Tanzania.

gurple purple

Over the years, we’ve released gPants in tons of gorgeous colors. From goodnight blue to garden lavender; genuine vanilla bean and got chocolate; the whole rainbow and beyond is represented in our solid gPants palette. So we thought: what better way to celebrate our 10th birthday than by revisiting them all? We’ll bring back one favorite color for a limited edition run this fall. It’s called “go back to the future” and it’s going to be tons of fun.


Just like our babies who seem to grow up so fast, our little company is also growing up. That’s right, we are 10 this year. That big milestone into double digits that says we aren’t so little anymore.


Two physical activities that should not happen simultaneously: Being in labor and walking up to 26 miles. Yet this is the reality for countless women around the world in medically underserved regions. Even more alarming is that a woman dies every 2 minutes due to complications around pregnancy and birth, and astonishingly 98% of those deaths are preventable. Find out how Every Mother Counts is helping these women, and how g is getting involved.


Growing up I thought my mother made the best butter on toast in the entire world. Even now when I visit her, it warms me from the inside out. It’s not extravagant or fancy, and I’ve been able to butter my own toast for a long time now. But, for some reason, mine never tastes quite like hers. She always laughs and says it is because it’s “Made with Love.”

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