photo by Charlotte Lee
You’ve looked at the website. You’ve inspected the sign up form. And you may have heard chatter on our facebook page about gMum kits. But you’re still wondering who the heck a gMum or gDad is. Here’s how it started. In a nutshell. Cause as moms and dads, sometimes the shell is really all we have time for.
Just a few short years ago when gDiapers was in its infancy, there already seemed to be blooming a genuine passion for our product. Emails were pouring in. The phones were ringing. Moms were camping out on the front porch (kidding, but some did suggest they would). Moms and dads were reaching out to us and asking “how can I help?” There was a little bit of chin-scratching. Hmm. How could we, a teeny tiny company, empower our passionate customers so that they could indeed help spread the word about gDiapers, and have a lot of fun in the process? We needed some organization. Some strategy. Clearly some branded t-shirts. And someone to lead the charge.
The gMum program began to take shape. Michelle, our director of marketing, talked with like-minded companies and created some awesome partnerships so that she could build fun and amazing kits. She loaded these (often by hand, surrounded by a fortress of boxes) with gDiapers branded tees, hats, beachballs, etc. and goodies from partners, along with gDiapers brochures, stickers and window clings. Then she shipped them out from coast to coast so that gMums and gDads could spread the word.
While the contents of the kits have changed over the years, the passion has not. gMum kits are shipped a few times a year. We’re still a very very small team (18) and Michelle still runs the gMum program, recruiting some of us for support when needed. She has a very full inbox. And more facebook friends than Justin Bieber (well, before YouTube).
So if you’re interested, if you feel the itching to chat it up with other parents in the diaper aisle, take a second to sign up. Michelle will hold on to it, and when it’s time to start considering the next batch of kits, she’ll send you a link to a survey so you can decide if you want to opt in to that round or sit it out til a later time.
Read one gMums story on on Greek Momma. It’s real genuine passion.
