December 3, 2015
Being a new parent can feel especially isolating. Babies are beautiful and wonderful and all, but they’re not big talkers, at least not early on. Thanks to social media, new parents can now connect with one another virtually to help with the isolation. But being social on social media and finding your tribe are not the same. The former is a placebo; the latter is the real medicine.
In 2006 one Indiana gMum named Brighid set out to find her tribe. She started a Yahoo chat group for fans and customers of gDiapers. The group was a magnet for like-minded moms and dads looking to connect. Over 5,000 messages were shared each month, covering topics from “Why do the gPants close around the back?” to “Any tips for increasing my milk supply?” The Yahoo group scratched the social itch that so many new parents were craving, and it set a precedent for finding new ways to connect online and in person.
Continue reading Giving Thanks: Gratitude for Finding Our Tribe
December 2, 2015
You know how it goes: “It’s a small world after all.”
Except sometimes the world can seem especially big, particularly when you’re a tiny diaper company tucked away in the left coast of the United States. And though gDiapers as a company is still quite small (globally, we’re 20 people!) our goal — ridding the world of conventional disposables — is massive. But thanks to some incredible folks, it’s not insurmountable.
Continue reading Giving Thanks: With a little help from our friends
December 1, 2015
We learned early on that the gMums and gDads in our community were not only a passionate bunch, but incredibly talented as well. So it came as no surprise that we began to see our g take on new applications at the hands of gMums. At first, though we were ecstatic to see passion fused with creativity in the name of g, it was a bit of a head-scratcher. How does a company retain its branding and also support the fans who have infused the brand with their own whimsy and talent? For a tiny company trying to leave its mark, this was a problem of the prettiest kind. We looked for examples from other brands but couldn’t find any who faced a similar puzzler so we worked together with our gMums to create an upcycling program, a way to officially authorize and support gMums’ creative modifications to the product.
Continue reading Giving Thanks: If you love something, let it grow
November 30, 2015
Imagine this. You have a new company. Cool product, but limited budget, naturally. You swallow hard and fork over the money to pay for a booth at a tradeshow in San Francisco. Three employees fly down to tend the booth. Then two fall ill. The one still standing has only one tradeshow under her belt and can’t work a booth for 3 days on her own. You send out a plea to your small customer list, “Help!”
And you get a reply:
“Well … I’m in Pasadena, but I’m free this weekend, as long as I can bring my baby. But I’d love to help.”
Continue reading Giving Thanks: When gMums Save the Day
November 17, 2015
What if there was a virtual line out the door for Giving Tuesday? What if it the social media and advertising activity for giving was on par with the activity for buying? As the saying goes, if you can dream it, it can happen.
Join us this giving season and let’s make the dream happen. From now through December 1st gDiapers will match all donations up to $100 per donor for our non-profit partner, Every Mother Counts, so they can do more to make pregnancy and childbirth safe for all women.
Here’s all you need to do: