Father’s Day is upon us again. A time for dads to reflect on their role in their children’s lives. The shift from being a spouse or partner or just a bloke playing rugby to being a dad is one of the biggest in a man’s life.
For me, it happened 12 years ago here in our little place in North Bondi, Sydney, Australia. The same place gDiapers was born. Like all parents, that moment was pretty surreal. Life had just been created – in our living room no less. I was staring into the eyes of my son asking many questions: “How did that just happen?” “Who is this tiny soul in my hands?” “Will he like Vegemite?”
As I look back over the 99 pairs of gPants we have created, I can’t help but reminisce over the details of each story. For the vast majority of them, Mimi, Karen and I would start looking out into the world to see what inspired us for the next season. We would go back through our trusted files of things we had collected over the years to see what might be the perfect fit. We all loved this part of our jobs, and as the collection would start to take shape, we would be giddy with excitement for the final sign-off and the much-anticipated photo shoot. The company’s mission may be around the Disposable Inserts, but the company’s heart and soul is in the pants.
It’s been 10 years since we debuted the gDiapers brand with our first ever gPants. We have done everything from our early classics like grateful red and great orange, to the more hip glam black and grubby knees grey. As we grew, we added more colors and limited edition prints like the highly sought-after gCycle and gDarling.
We now have 99 gPants to our name, and we have our community to thank. Without the support of our gMums, gDads and parents who have shown us that we can build a better world, one diaper change at a time, we might still be outfitting babies in just red and orange. So as a thank you, we’d like to invite you, our talented and creative community, to help design the 100th pair of gPants.
My first half marathon in Tanzania last month was beyond awesome – and it had very little to do with running. Of course the backdrop of Mt. Kilimanjaro was spectacular. Of course the folks I was running with were inspirational, not just Christy Turlington Burns and the EMC crew, but the entire running team who raised over $170,000. But my reason for falling in love with running for Every Mother Counts is simple: it just FEELS AWESOME.
Let me be more specific.
Every Mother Counts is working to create awareness around the shocking statistics that one women dies every 2 minutes around the world from pregnancy and childbirth and that 98% of these deaths are preventable. My running helps them achieve that goal. Result: my small involvement is making a difference, which makes me feel, well… awesome.
We imagine a world where all products are designed and manufactured responsibly. Where all products are created with the end use in mind. A world that follows the principles of Cradle to Cradle, the world leader in ecologically intelligent design.
Cradle to Cradle goes beyond troubleshooting how to minimize waste, or how to prolong a product that will ultimately become waste, and instead encourages us to rethink the conditions that shape our designs in the first place. Cradle to Cradle utilizes design as a tool to shape a healthier world economically, ecologically and socially. We can in fact build a better world, a world of abundance, not scarcity. Rather than focusing on having a smaller footprint, Cradle to Cradle directs innovation toward a positive footprint. And it starts at the design level. Make “healthy, safe, efficient and quality products that are designed with future impact in mind.”